Semantic Foundry forges a visual framework to communicate through multiple channels creating a holistic customer experience. We organize and give form to conversation in a way that adds context & power.
Design plays a primary role in the interpretation of your message. It creates the crucial persistent impression. It encourages examination and generates interest. Accessible, findable, understandable information and beauty of form can engage observers and arrest their development.
Our expertise in research, information architecture, interaction and social experience design functions to organize, clarify, and add drama while engaging in a conversation with your customers.
Will Evans Profile
Will Evans is a leader in the User Experience (UX) and design thinking communities. He is fascinated by complexity theory, Lean, Kanban, and AgileUX. Previously, he was the Manager, Experience Design for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
Will’s work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.
His passions include design and critical theory, postmodernism, information visualization, cooking, psychology, neuroscience, art, and wine. He lives in New York, NY, drinks far too much coffee, and wears only black. He is Co-Chair for the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia in February, 2010. He also served on the board of directors of the Information Architecture Institute leading marketing and events.